The Cure
A fictional drink campaigning holistic healing within the pediatric cancer community
*Submission for AP 2D Studio Art Portfolio 2018
Branding, Logo Design, Package Design
Purpose: In this world of brokenness we live in, community is an essential element for all healing. As a witness inside the pediatric cancer community, I see families and patients focused on obtaining a tangible cure, not realizing thrivorship involves much more. Cancer invades and destroys not just the physical, but mental and emotional well-being of a child. I created a 12 piece project titled THE CURE to advocate the vital role of community in cancer survivorship. It is a fictional brand that “sells” a beverage composed of whole-body wellness ingredients to develop healing of the mind and body, to encourage a light and future for the impossible.
